Milo

March 24, 2020

Milo brand is the world’s leading chocolate malt beverage that can be prepared with hot or cold milk or water. It offers essential vitamins and minerals to meet the nutrition and energy demands of young bodies and minds. Launched in Australia in the early 1930s, the Milo brand takes kids’ development seriously. It has long been known as an energy beverage strongly associated with sports and good health.

Milo was about to launch their new Milo box with the first 6D straw in Indonesia. Cockpit was appointed as creative designer for their point-of-sales materials such as Entrance Gate, Check on Counter, Shelf Divider, Floor Display, End Gondola, Shopblind, Shelf Talker, Standee, Listing Tool Kit and USB Listing Kit.

With their tagline “Lebih Milo Lebih Nikmat”, we tried to create all the new sensation through the design. All the design was made successfully according to the brand standard.

Oreo

First introduced in the U.S. in 1912, Oreo has become the world’s top selling cookie and is enjoyed in more than 100 countries. But no matter where in the world you find Oreo, one thing remains right at the heart of milk’s favorite cookie: the iconic “twist, lick, dunk” ritual that brings people together like no other biscuit can!

In 2017, Oreo had a collaboration with Sriwijaya Air to provide mini oreo as a snack for all the airplane passangers. Cockpit was appointed to make the packaging design of Mini Oreo x Sriwijaya Air edition.

Sriwijaya Air is one of the Indonesian domestic leading airlines. It carries over 950,000 passengers per month, from its hub at SoekarnoHatta International Airport to 53 destinations within Indonesia and three regional countries, including extraordinary and popular tourism spots in Indonesia and regional countries.

Cadbury

Cadbury was founded in 1824. Now, the brand offers a host of delicious chocolates and drinks, including the Cadbury Egg, Cadbury Dairy Milk chocolates, Flake, Wispa, Twirl and Eclairs chocolates, and Cadbury Bourneville drinking chocolate.

In 2016, Cadbury Indonesia wanted to increase their brand awareness. We made a special branding chiller for them. They filled those chiller with Cadbury chocolates.

Cadbury also trusted us to make their seasonal point of sales materials. We develop ideas and design for their skirting, sticker and box on Lebaran 2017. We also help them by making shelftalker and wobbler on Independence Day 2017.

SilverQueen

Silver Queen is one of the famous chocolate brands in Indonesia. Established since 1950, the company operates under the auspices of PT Petra Food in collaboration with Procter & Gamble in the World which also manages Ceres and Delfi.

Cockpit was challenged to make SilverQueen Booth Valentine Edition for Ngurah Rai International Airport in Bali. They requested some photo spot inside the booth for tourists who visit that booth and want to take a photo. We also made a Christmas Packaging for SilverQueen. The packaging was specially designed so that customers are able to handcraft it on their own.

ABC President

PT ABC President Indonesia is a food and beverage company from Indonesia based in Jakarta which is a joint venture between ABC Holding and Uni-President Enterprises Corporation from Taiwan. The company produces soft drinks under the Nu brand and instant noodles under the brand Mi ABC.

Cockpit was trusted to make wall branding design for ABC President Office. We develop all the design based on every spot speciality such as motivational quotes for employees room and then calm design for human resource development room.

Housefood

House Foods Group is a food manufacturer that has been a leading producer for the Japanese-style curry market for years.

In 2017, Housefood wanted to do a market test with a smaller packaging of their product “Kari ala Jepang”. The core message of that market test was “kini hadir dalam kemasan ekonomis”. Cockpit and Oxwood were in charge in making design and production of their point of sales materials such as entrance gate, asongan, clipstrip, tent, and banner.