House Foods Group is a food manufacturer that has been a leading producer for the Japanese-style curry market for years.

In 2017, Housefood wanted to do a market test with a smaller packaging of their product “Kari ala Jepang”. The core message of that market test was “kini hadir dalam kemasan ekonomis”. Cockpit and Oxwood were in charge in making design and production of their point of sales materials such as entrance gate, asongan, clipstrip, tent, and banner.